目錄

CONTENTS

明清商業網絡的活化研究　　　陳麗貞
A Study of the Revitalization of the Ming-Ching Dynasty Business Networks 　　　 Lee-chen Chen

運動目標取向、競賽特質焦慮與心理技能在桌球表現的相關研究　　　陳慧英、盧秋如、高全寬、林榮輝
Relationships between Goal Orientation, Competitive Trait Anxiety and Athletic Psychological Skills of College Students in Table Tennis Performance 　　　                                     Huei-ying Chen, Chiu-ju Lu, Chen-kuan Kao & Jung-huei Lin

日治初期之前居臺漢人分佈特質成因再探─以宜蘭擺厘陳氏家族為例 　　　朱家嶠
Re-examination of the Characteristics of the Han Chinese Settlement in Taiwan Prior to the Japanese Colonization as Exemplified in the Chen Lineage of Bai-Li, Ilan 　　　        Jia-qiao Zhu

祖籍的空間分布特性與歷史地理區域形塑之關聯性探討—以楊梅及新屋地區為例 　　　張智欽、韋煙灶、林雅婷
The Relation between Distributional Characteristics of Ancestral Homes and the Formation of Geo-historical Areas: A Case Study of Yangmei and Xinwu 　　　                                Chih-chin Chang, Yen-tsao Wei & Ya-ting Lin

節日形象認同感與涉入對於消費者性格特質及購買意圖之中介效果研究─以聖誕節為例　　　洪敘峰、劉晏孜
Examining the Mediation Effect of Image Identification and Involvement by Consumer Personality Trait and Purchase Intention: A Case Study of Christmas Holiday Purchasing Trends 　　　Hsu-feng Hung & Yen-tzu Liu

我國農業技術變遷的指標架構與前推研究　　　黃寶祚
The Framework Indexing and Forward Estimation of TechnologicalChange in Taiwan Agriculture　　　Bao-tzuoh Huang

蘭陽地區民宿經營現況個案探討─以優勝美地音樂渡假民宿為例 　　　黃麗君、蕭文卿、李建德
Understanding Tourism Trends in the Lan Yang Area Homestay Trade:The Yosemite Bed and Breakfast as an Example　　　Li-chun Huang, Wen-ching Hsiao & Jian-teh Li